Our Story

Before Norgard LuxeCo existed, this was just a passion project. I wasn’t in the business—I was the guy wearing a Seiko to a family dinner, a Citizen to the ballpark, and dreaming about the day I’d own a Rolex.

I loved watches.

 

I loved how the right piece could elevate a moment. But like a lot of people, I told myself luxury was “too much”—even when I had the means.
Then life hit hard.

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A serious health scare landed me in the ICU. Four days, countless thoughts—and one clear realization: I wasn’t done.

There were things I wanted to accomplish for my family, my community, and the causes we support.

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I wasn’t short on purpose. I just needed to rethink how I was spending my time—and my resources.

 

So I went back to something I loved: watches. I dug into the watch community, learned how to move smarter, and started upgrading my mid-tier collection into something bigger—Rolex, Panerai, Omega, Breitling, Tudor, Audemars Piguet.

 

What started as a hobby became a way to reinvest in my future and fund the work I care about.

It wasn’t just about collecting—it was about impact.

 

That’s when Norgard LuxeCo was born. A business built on passion, purpose, and the belief that watches aren’t just status symbols—they’re statements.

Investments. Legacy pieces.

 

Today, I help fellow collectors and first-timers alike find their perfect watch. Whether you’re leveling up your collection or securing your very first luxury timepiece, Norgard LuxeCo is here
to help you invest in yourself—and look damn good doing it.